In the age of technology, people have been shopping online more frequently. In fact, a reported 90% of Americans have shopped online at least once according to a recent study by Stanford. Having an online business has proven to be a convenient solution for people who wish to start a side job for some extra money. Whether you’re selling personalized handmade goods or premade items, having a digital store is a great outlet to introduce your products to people around the world. 

According to entrepreneur.com, the first step to starting your business is to figure out what you wish to sell. Your products can be an item regarding a passion or hobby, or anything that you see has potential success in marketing. Make sure your products are of good quality and at a fair price. Otherwise, people will look elsewhere and sales will begin to plummet, meaning your business is losing rather than accumulating money.

Once you’ve established your market and product, you’ll need to design and build your website. Wix, Weebly, and Squarespace are some of the best website builders for beginners, with low or no commission and starting rates. They’re also easy to use. When designing your website, keep it user friendly yet eye-catching. This will improve overall engagement on your site and draw in new customers.

Once you’re officially in business, it’s important to promote your website and product. According to bigcommerence.com, creating a social media account can increase engagement and sales by over fifty percent. Creating a newsletter subscription is another way to gain customers. It keeps people in the loop about things going on in your business, such as new products, sales, etc. It’s also a helpful way to keep customers returning. Besides good marketing, it’s essential to have excellent customer service. This includes responding to emails, business inquiries, questions, concerns, and more. Keeping the customers’ interest in mind is a great way to build relations. 

Starting an online business is relatively simple. It’s growing your business that can be the tricky part. When keeping these tips in mind, expanding your business should become simpler and a more enjoyable experience for both you and your customers.